People hold a number of misconceptions about the role of financial planners, according to the Financial Planning Association (FPA). Kerrie Kelly, former chief executive of the FPA said that a number of recent surveys showed that clients of financial planners were satisfied with the advice and service they received, and recognised the value of that advice.
“Such surveys also show that people who use advisers are more likely to reach their financial goals than those who don’t,” she said. However, other people incorrectly see financial planners as just investment advisers or that their role is solely to do with recommending, or even promoting, certain investment products.”
Ms Kelly said that the “product” of a good financial planner is tailor-made advice. “While it is perhaps understandable that investment savvy individuals may think to themselves. ‘ I can do it myself. Why should I need the advice of anybody to tell me what fund I should put my money in, or how to finance my investment property?’
“But this is a very small part – in fact, the by-product – of the advice that financial planners give,” Ms Kelly said. The range of advice a planner provides includes such things as considering appropriate retirement savings strategies, helping a client to decide on the right asset ownership structure, looking at the risk entailed in various investment alternatives, and approaches to manage and reduce the cost of debt.
“What financial planners do is help each client meet his or her financial goals, taking into account individual circumstances and aspirations and the options that are available.
“Today’s financial planners are experienced in advising clients how to balance current lifestyle against future needs. They help them understand the difference between lifestyle assets – such as a car, and investment assets – such as shares, which provide for a future lifestyle.
The underlying principle of professional practice for financial planners who are FPA members is putting clients’ interests first.”
Although financial planners have been around for a while, the FPA has found that people were still partly unaware of what they did, how they charged, what licences and qualifications they must hold, how the industry is regulated, and who benefits from a planner’s advice.